“Empowering organisations to enhance the role of organic influencer marketing in their wider marketing and communications strategies.“

Who We Are

Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally.

Influencer Marketing is still an emerging category with brands and influencers both figuring out how to best work together for mutual benefit in an environment with no rules. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.

Our Experience

Since 2009 Onalytica has helped run over 1,000 B2B and B2C influencer programs for some of the 
largest brands in the world across multiple sectors such as Tech, Finance, Energy, Healthcare and FMCG.

1,000+

B2B and BTC influencer
programs in over
20 countries

15+

Languages spoken by
in-house analysts

Our work at Onalytica is about bringing together brands and influential communities to help deliver more engaging content and messaging to audiences around the world.

Tim Williams

CEO & Head of Customer Success
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